Auxxilus Isn’t Just a Brand — It’s a Movement. And Harold Jutajero Is the Architect.

Article on IPSNEWS: https://ipsnews.net/business/2025/05/24/auxxilus-isnt-just-a-brand-its-a-movement-and-harold-jutajero-is-the-architect/

While most people talk about disruption, Harold Jutajero is out here building it — piece by piece. What started with a few designs in fitnesswear has exploded into a multi-dimensional force of fashion, media, and influence.

Auxxilus Fitnesswear didn’t just show up — it made noise. Big noise. The brand headlined the 2024 MGF Miss Philippine pageant in Virginia as the official fitness sponsor, and the impact was immediate. Contestants walked the stage not just dressed to impress — they wore purpose. Culture. Power. Confidence. Auxxilus didn’t just fit in. It redefined what the moment looked like.

The spotlight got brighter when Zoe Sofia Gabon, a U.S. Navy veteran and proud Filipina, was crowned and officially named the face of Auxxilus. Not your typical brand ambassador — and that’s the point. She’s grit, authenticity, and leadership in motion. The exact DNA of what Auxxilus stands for.

But Harold didn’t stop at apparel. He turned the cameras around and launched Auxxilus Media — a full-scale content division built to tell stories, drive culture, and make impact travel fast. The pageant? Covered. Documented. Packaged for TikTok, YouTube, and everywhere the attention is. The results? Viral. Loud. Unmissable.

And in the background? He’s still pushing. Haroldefinition, his personal brand over 10 years in the making, now plays a major role — a hub for licensing deals, creative direction, and brand partnerships that tie directly into the growing Auxxilus ecosystem. It’s not just personal branding. It’s a personal legacy building.

Now partnered with Infinity One Network (ION) and the 24 Hour Miami Diet, Harold’s bringing Auxxilus into the health and wellness arena — extending the brand’s footprint into performance, discipline, and transformation. It’s all connected.

Then there’s C-Tru Music, a globally recognized artist with real reach — a creative ally helping Harold push Auxxilus further into culture, sound, and global recognition. Add TikTok to the mix, and Auxxilus isn’t chasing trends — it’s driving them.

“Everything I’m building is intentional,” Harold says. “We’re not here to fit in — we’re here to lead. Auxxilus, Auxxilus Media, and Haroldefinition aren’t just brands. They’re platforms for purpose, for creators, for impact.”

This isn’t just a story about fashion. This is about a man building an empire.

Global vision. Local roots. Cultural firepower. And it’s only just getting started.

Social Media:

Facebook: https://www.facebook.com/harold.jero

https://www.facebook.com/Auxxilus/

https://www.facebook.com/AuxxilusMedia/

Instagram: @haroldjero @auxxilus @auxxilusmedia @haroldefinition

Website: www.auxxilus.com  www.auxxilusmedia.com www.haroldefinition.com